2023

w/Wendy
your sewing mama

w/Wendy is a DIY YouTube guru who makes tutorial videos that teach you how to sew. wunderweb collaborated with ilovecreatives Studio to craft a brand identity that better aligned with Wendy’s nostalgic style and playful tone. We redesigned the UX, prioritized the viewing experience, and integrated meaningful touchpoints that encourage affiliate and membership course conversions.

What We Delivered

Brand identity
Graphic design
Web design
Web development

Inspiration

Wes Anderson
1920 electronics
Traditional film
Digital collage
TV Frames
System fonts

Typography System

Color Palette

Design Tools

screen frame

drop shadows

cutouts

user dialog

Web design + development

Blending self-expression with user-friendly streaming, wunderweb crafted a custom, film-dominant web experience. The space pays homage to Wendy's authentic voice while fostering a culture of continuous learning.